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About Us

For Tommy Gregory and his friends, South Florida has always been a huge playground. Growing up in Fort Lauderdale, Gregory enjoyed boating, fishing, kayaking, and other outdoor activities that residents of this area also enjoy year-round.

Gregory with a keen sense for entrepreneurship, and the South Florida lifestyle, decided it was time for So-Fla Sunwear to become a reality.

So-Fla Sunwear is a beach apparel company set out to distinguish, and celebrate the culture and lifestyle that exists in South Florida! 

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